VERSA

Website                                      

Timeframe: 2025

Role: UI and UX Design

Website: https://versa.agency/

VERSA is a digital agency focused on innovative technology and creative solutions. As they evolved their positioning and strategy, I led the full redesign of their website, creating a futuristic and immersive digital experience that better reflected their work. I shaped the project from research and information architecture through visual and interaction design, collaborating with the client, interaction designer and development team to bring it to life.

Design Challenge

The biggest challenge was translating VERSA’s new positioning into a clear and distinctive digital experience while working with limited client feedback and direction. With a high level of creative freedom, I had to take ownership of the visual direction and make informed design decisions that balanced innovation, usability and the agency’s evolving identity.

Wireframes

The wireframes were informed by existing UX research from VERSA’s previous website. As the research was recent and provided reliable insights into user journeys and pain points, I retained the established information architecture while rethinking how the content could be presented within the new visual direction. This allowed me to build on proven user behaviour while creating a fresh experience.

Exploration and Concepts

For the visual direction, I researched successful digital agencies to explore different aesthetics, interactions and approaches, analysing their strengths and weaknesses for inspiration. With a high degree of creative freedom, I developed five distinct visual concepts, each exploring a different direction for the new VERSA experience. The client connected with several of the ideas, ultimately choosing a dark visual direction that best captured the desired mood and aesthetic.

The final website brought VERSA’s new positioning to life through a dark, futuristic visual language, combining moving gradient backgrounds with simple geometric elements and subtle motion. I had the opportunity to collaborate closely with the interaction designer to create playful, engaging interactions that added character without becoming intrusive. The hero visual was also developed around VERSA’s new positioning and brand story, creating a strong introduction to the new digital experience.

Website

  • Hero section
  • service section/home page
  • About section
  • case studies section
  • experience lab page
  • 404 page

This project allowed me to lead a structured website redesign from initial research and UX planning through to final implementation. Clear communication and close collaboration with the client, interaction designer and development team helped ensure that the creative direction remained aligned with the new positioning while maintaining a functional and cohesive user experience. The result was a distinctive digital experience that brought VERSA’s new identity and innovative approach to life.

Conclusion

Complex silver abstract wire sculpture with intertwined loops forming a star-like shape, on a transparent background.

Design Process

  • Conducted comprehensive research into user needs and pain points.

  • Gathered insights from analytics and user feedback.

  • Developed a clearer, more efficient app structure.

  • Created a visually appealing and intuitive interface.

  • Iterated based on user testing and feedback.

  • Worked closely with developers to bring the design to life and correct errors.