Two tea packages on a blue background, one labeled "Detox Slim Tea" with a pink pouch and abstract design, the other labeled "Concentration Strength Tea" with a blue pouch and abstract design. Both feature "Bulgarian Quality Herbs" and a "100g" label.

Alin Tea packaging

Detox and Strength packaging

Timeframe: 2022

Role: Graphic Designer

A client commissioned me to design original, distinctive packaging for a new tea line introduced by the Alin Tea brand. The design needed to be vibrant and visually striking, diverging from the brand’s traditional aesthetic, which typically features earthy brown tones and paper textures.

Packaging of ALIN Detox Slim Tea with colorful abstract design and label stating 'Bulgarian Quality Herbs' against a light background.

Design Solution

I developed two distinct packaging designs, each aligned with the brief's objective of establishing a playful tone and capturing customer interest. Working along with the client we developed a final design, that proved highly effective, successfully driving sales and drawing the attention of consumers.

Color Platte

The color palette I selected was carefully designed to visually convey the unique properties of each tea. For the Concentration Tea, I chose a calming blue, while the Strength Tea was represented by a delicate light pink. To further enhance the distinctiveness of each blend, I created bespoke patterns, adding a playful yet sophisticated nuance that emphasized the tea's individuality and character.

  • Color palette concentration

  • Color palette strength

Final Product

  • Blue Packaging Strength Tea

  • detox tea front pink

  • Two colorful tea packages labeled "Detox Slim Tea" and "Concentration Strength Tea" with abstract designs.
    Description goes here
  • detox pink front and back

  • front detox and strength blue back

Design Process

Intricate tangled silver wire sculpture

  • Conducted comprehensive research into user needs and pain points.

  • Gathered insights from analytics and user feedback.

  • Developed a clearer, more efficient app structure.

  • Created a visually appealing and intuitive interface.

  • Iterated based on user testing and feedback.

  • Worked closely with developers to bring the design to life and correct errors.